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The CrowdFunder Show

Although our Kickstarter campaign fell short last month, we got a ton of support, and attracted the attention of a new television program in development for air on FOX in Canada. By enlisting the help of corporate sponsors, and working with the crowdfunding platform FundRazr, they are hosting and promoting a handpicked selection of projects. All backers receive the monetary value of their contribution to the campaign back in the form of gift cards from major restaurants and retailers. In addition, the campaign is longer, lasting until February 2014, and unlike Kickstarter, is not all-or-nothing.

The segment featuring Urban Canopy is in production with an expected air date in December, but the FundRazr campaign is live now, and we already have some backers. Because FundRazr isn’t as high profile as Kickstarter, we need all the publicity we can get, so share with your friends. Check out the campaign here, and join us today!

Affordable Sustainability

Urban Canopy was founded with a vision in mind of an immersive, sustainable urban landscape, that reintroduces some of the natural environment back into the urban space. Traditional views of progress and the urban space tend to focus more on dramatic forms and materials, which is often reflected in shiny, steel clad Hollywood visions of the future. But more and more, developers and city planners are embracing the benefits and aesthetics of a greener, more sustainable urban space, incorporating green public space, recycled and reused materials, and green infrastructure to create cities than are healthier, more sustainable, and more pleasant to spend time in.

In order to further this vision, we need to make the materials and technologies accessible and affordable to the general population. Left alone, the natural environment will re-invade and reclaim the urban space without help – all that’s required is attention and direction, and nature can be safely and positively reintegrated into the urban space.

BallardPublicLibrary

We recently presented a collection of ideas and strategies for affordable sustainable living to an excited audience at the Ballard Library, with help from Sustainable Ballard. Ballard Library incorporates an extensive green roof, solar power, natural lighting and renewable materials to create an award winning sustainable public space, which has inspired the neighborhood and surrounding properties to adopt similarly sustainable building practices.

The City of Seattle has embraced a push for green infrastructure, especially in the area of stormwater management, an increasingly important concern in many cities as the climate changes, cities expand and existing infrastructure ages. Green roofs like the Ballard Library’s can reduce stormwater runoff by up to 80%, reducing strain on the cities stormwater management system, and keeping toxins collected from city hardspace out of the local water basin. The EPA recently released a report showing a marked decline in the water quality of the Salish Sea, and their number one recommendation was stormwater management, with systems like green roofs.

Green roofs are gaining popularity in the United States, with a 115% industry growth in 2011, and another 24% last year. Nearly half of all new commercial construction in Seattle incorporates a green roof. In other cities, like Washington DC and New York, governmental incentives like tax credits or stormwater runoff penalties have helped stimulate the growth of green roofs. Chicago, the nations leader in green roofs, has spearheaded a successful grassroots effort without the help of financial incentives. Overseas, green roofs have long been common practice, and with the help of recent incentives the industry has grown steadily, with 10% total coverage in Germany.

In addition to managing stormwater, green roofs sequester carbon, provide insulation benefits and energy cost savings, protect and extend the life of existing roof surfaces, provide pollinator pathways and habitat for bird and bees, and reduce the urban heat island effect. Green roofs fall into two general categories: garden-type intensive green roofs, which are heavier and more expensive, and cheaper, lower maintenance extensive green roofs, like the one on the Ballard Library. Extensive green roofs are more popular because of their versatility and ease of installation and care. Most commonly using sedums, extensive roofs require little weeding or water, and can be supported by many existing roof structures. While new construction green roof installations require multiple layers for waterproofing, insulation and root protection, retrofits make use of the existing roof surface, and can eliminate the need for many of these costly elements.

Despite the growth of the industry, options for owners of existing structures are limited, especially residentially. Modular systems such as ours seek to fill this gap, by providing retrofittable, affordable, readymade systems that are designed for existing roofs. By terracing our modules, we allow for installation on a wide variety of roof slopes and surfaces. The system is scaleable, allowing for customized installation sizes and shapes, and pregrown plants allow for easy installation and low setup maintenance requirements.

Though green roofs absorb much of the available rainfall, some does get through. This water is filtered and cleansed of much of the toxins that may otherwise be present, and can be collected in rain barrels for later watering and washing use. There is an increasing array of affordable options for further purifying this water, many designed for developing countries. Systems like slow sand filtration and solar purification can produce potable water for reuse in the household. Rain garden’s can collect excess runoff from the surrounding area, creating a lush, water tolerant garden space. Seattle’s RainWise program offers grants to private property owners for green projects that manage stormwater, such as rain garden and green roofs.

Recycled door bookshelf

A bookshelf made from recycled doors

Excess runoff water can also be integrated into a hydroponic system, which circulates nutrient rich water over the exposed roots of plants, producing an efficient and high yield growing environment for edible plants. With the addition of a fish tank, a closed cycle aquaponics system can be created, recycling the waste water from the fish as nutrients for the plants, producing even higher yield and even allowing for the production of edible fish in larger systems.

On a smaller scale, vertical gardens and living walls can provide a space saving and attractive use for excess runoff, and allow for the growth of edibles even in apartments and other small urban living spaces. Urban farming, whether it be with living walls, window boxes, green roofs, or small yard gardens, can reduce your carbon footprint, save on groceries, and provide an engaging natural space in the urban environment.

One of the biggest contributors to carbon footprint is transportation of goods, so urban farming, buying local and reusing materials can make a huge impact. Salvage stores and repurposed home products can be an engaging and money saving way of reducing your environmental impact.

By embracing and adopting these affordable sustainability projects and practices, normal home and business owners can reduce their carbon footprint, save money, and bring a bit of nature back into the urban space. If we all do even just a little, together we can move towards a more enjoyable and sustainable urban space and a better future.

Kickstarter Campaign

Our Kickstarter campaign is set to launch September 15. Check it out here. We have a set a funding goal of $50,000, in order to pay for the manufacturing setup costs. We have an array of great rewards, so please share with your friends, and consider contributing. Help us bring affordable green roofs to everyone!

    Update 9/16/13

The Kickstarter campaign is live! Check it out here: http://www.kickstarter.com/projects/586816819/modular-green-roofs-for-everyone

Please share with your friends, and consider contributing. With your help, we can regreen our cities from the top down!

    Update 9/20/13

Great start to the Kickstarter campaign! Lots of support this week, and interest popping up around the web. Check out this great blog post on the benefits of green roofs from Our Home Tools.

Update 10/22/13

Unfortunately, we didn’t quite reach our funding goal, but we’re far from done. We made a lot of great contacts, and were floored by the positive response we got. We’ll be actively pursuing other funding options, and moving forward with production and installations. Stay tuned! Huge thanks to all those who supported and backed us.

Bringing green space back to the Emerald City

We here in the Emerald City love our green space. We love our city parks, our pea patches, and our waterfronts. We love our access to the wilderness surrounding the city.

We also take pride in our civic commitment to sustainability. We love our bikes, our locally sourced food, and our recycling programs.

Increasingly, developers are finding ways to incorporate these values into projects, which is crucial to addressing our modern environmental and economic concerns. But there is more we can do. Sustainable building remains primarily reserved for big budget projects, and often takes the form of a selling point. The fact that sustainability is an attractive marketing device is inarguably positive, but we need to move on from talking point to common practice.

The most obvious and prevalent untouched market is in existing structures. While the federal government has a made a push toward energy efficiency retrofits, and consumer technology gradually shifts towards efficiency with LED lighting, energy efficient appliances, renewable building materials and hybrid transportation, there are a number of things we can do to make sustainability common practice for existing home and business owners, as well as developers.

Many of the existing sustainability retrofit options require extensive planning and labor, which add to the already increased cost of new technology. Government incentives and continuing innovation can help mitigate these difficulties. But for a normal family or property owner, the emphasis must be on low cost, low effort options that take the form of sustainable modifications like rainwater collection systems, landscaping, and green roofs.

In order to make options like these attractive to typical property owners, the long term savings should be emphasized and factored into pricing and payment plans. In addition, systems should be simple and adaptable.

Perhaps most importantly, sustainable options should provide positive feedback. An investment in a sustainable addition to one’s property should include an experience, for both the owner and observers, that reinforces the commitment to sustainability, and gives enjoyment, whether it be visual, spatial or philosophical.

Urban Canopy green roofs are designed to incorporate all these aspects, with the aim of bringing sustainability to the average property owner. Our modular system can be fitted to most roofs, both sloped and flat, and is priced with the aim of paying for itself over the course of several years. Water is collected for reuse, taking strain off city drainage infrastructure. And most of all, it provides an attractive, interactive experience. As plants grow and flower, they provide a reminder to owner and observer alike that we are all working together to create a sustainable, enjoyable Emerald city.

Shoreline Carport nearly complete

Our first project, located in Shoreline, is nearly complete, with planting scheduled for next weekend. The project was specially designed for the subtle slope of the roof, using consumer grade materials like PVC and corrugated roofing.

Originally slated for a heavier, more integrated green roof, the space was recently reframed and covered in a simple EPDM waterproof membrane. In order to preserve the membrane, and still provide access to the modules, we created a network of elevated walkways.

For more info on the project, visit the project page. More photos coming soon!